WIB: Building and Maintaining Your Personal Brand

Description

Women in Business: Building & Maintaining Your Personal Brand

Date: Wednesday, May 7^th

Time:  10 am – 1 pm

Location:  Prospect Hill Inn

Menu:  Salad, choice of 2 main dishes, and dessert and includes a white/red wine service, coffee, tea, soft drinks

Your personal brand is more than just a logo or tagline—it’s how you define, present, and position yourself in your career, business, and community. A strong personal brand builds credibility, creates new opportunities, and sets you apart in a crowded marketplace.

The Women in Business: Building & Maintaining Your Personal Brand event is designed to equip women with the tools, confidence, and strategy to define, communicate, and elevate their personal brand. Through expert-led roundtable discussions, interactive exercises, and meaningful networking, attendees will gain clarity on how to present themselves with confidence, build strategic relationships, and establish a brand identity that aligns with their goals and values.

This event is ideal for entrepreneurs, business professionals, and women looking to strengthen their influence, leadership, and visibility. 

Event Goals & Outcomes

✅ Define & refine a personal brand strategy that aligns with strengths and goals.
✅ Communicate effectively to grow credibility and trust.
✅ Develop a visual brand identity that makes a lasting impression.
✅ Create a networking and mentorship plan to strengthen professional relationships.

The WIB Committee members:   

• Beth Shenton – Chair, (Lake Anna Wellness Studio) 
• Amy Hager – Volunteer  (Joyful Business Revolution) 
• Paula Boyland – Volunteer  (Cracked Pots Coaching) 
• Beth Ann Boone – Volunteer (Howard Hanna Realty)   
• Kelly Roth – Volunteer (Matern Staffing)  
• Casey Hollins – Board Chair (Rappahannock Electric Cooperative)

Roundtable 1: Defining Your Brand Identity & Differentiation

📍 Facilitator: Sharon Amoss, INNERWILL

• Understanding your core values, strengths, and unique qualities that define your brand.
• Clearer sense of representing yourself as a leader.
• Differentiating yourself in a crowded marketplace.

Roundtable 2: Presence, Style & Communication Confidence

📍 Facilitators: Alexia Williams, CBS19 and Casey Hollins, Rappahannock Electric Cooperative

• Mastering verbal and non-verbal communication to establish authority.
• The role of personal style, appearance, and first impressions in brand presence.
• Building confidence in how you visually and vocally show up in professional settings.
• How presence—both in person and online—impacts perception and credibility.

Roundtable 3: Strategic Introductions & Relationship Building

📍 Facilitator: Barbara Higgins, Professional Development & Leadership Consultant

• Crafting a compelling, authentic introduction that reflects your brand.
• Practicing how to talk about who you are, what you do, and what sets you apart.
• Confidently communicate your credibility to align with your career goals.
• Networking, mentorship and collaboration to advance your goals, reputation and brand.